Rolling Stone and Curaleaf Announce Partnership and Cannabis Line

Rolling Stone magazine and Curaleaf announced a strategic partnership on June 8—with extensive plans to plunge into the cannabis industry with pre-rolls, vape products and retail locations. The expected long-term partnership leverages Curaleaf’s Select brand resources to release industry-leading cannabis products.

The new line of co-branded Rolling Stone by Select products will include two product formats: Select’s first-ever pre-roll, as well as “The Cliq,” Select’s newest proprietary pod system—providing vape delivery options. Both formats will feature three strains and flavor profiles hand-selected by Rolling Stone to celebrate iconic artists and sounds in music history. 

To get things started, the line includes a berry-forward “Overdrive” Sativa, complex and full-bodied “Reverb” Indica, and a fruity and calming “Phaser” Hybrid.

“Part of my job at Curaleaf is building brands people love. Select is a brand built around the relentless pursuit of progress, and going to great lengths to create the best possible experience for our consumer. This is a synergy we are honored to share with Rolling Stone. They are known for having one of the most authentic and discerning voices in modern journalism, and, as part of that, they’ve included cannabis in their coverage for the past 50 years—something many other publications are only just starting to do today. We’re honored and thrilled that the Rolling Stone team believes in our vision, our products and our people to create and deliver the highest-quality cannabis products and experiences in the industry,” said Joe Bayern, CEO of Curaleaf. 

Anyone who is aware of Rolling Stone’s past knows that the publication—along with others such as High Times—paved the way for press freedoms and counterculture exposure. “Music and cannabis go hand in hand,” said Rolling Stone President and Chief Operating Officer Gus Wenner. Rolling Stone has a legacy of celebrating this connection and a long history of reporting on the fight to legalize cannabis. “We are thrilled to have found a perfect partner in Curaleaf who gives us the opportunity to design a product that elevates the music listening experience and celebrates the deep connection between the two.”  

Select and Rolling Stone will also be behind the inception of a first-of-its-kind retail space opening in Las Vegas in 2022. More details on the space will be released in the near future. 

In Nevada, for the time being, Rolling Stone by Select products will be distributed through Select’s wholesale partners and at Curaleaf’s owned dispensaries, including Acres by Curaleaf and Curaleaf Las Vegas Boulevard. For more information about Select’s products or to find a dispensary near you that carries Select products, visit


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