Storytelling is valuable tool for jewelers highlighting sustainability practices

As consumers look for environmentally-friendly substitutes in luxury, never say never; lab-grown diamonds should not be dismissed too quickly. Image courtesy of Tiffany & Co. More than ever, consumers want to know the stories and ethics behind their diamonds. Image courtesy of Tiffany & Co.

In an age of dynamic innovation and intuitive technology, consumers are constantly shifting to expect more from brands, especially transparency as to how its products are made.

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